Side B

The ad was a joke.
Then it wasn't.
An enjoi ad put Jose on a putting green as a punchline — full skate fit, caddie in the background, a poll running along the top of the page. Twenty years later the joke is a storefront in Indio with clubs on one wall and decks on the other.
Jose — this section is a placeholder for your words. Send the voice memo and I'll set it in your voice.
