A JOSE ROJO PRODUCTION · TAPE 004
GOLF & SKATE — INDIO, CALIFORNIA — NEW & VINTAGE
A shop by Jose Rojo — ex-enjoi pro, 5 handicap — carrying apparel with skate-influenced design. New and vintage, curated like a good floor plan: nothing extra, everything load bearing.
Inside The Place · 45145 Oasis Street · Indio, CA · Open daily 11–6
GOLD SPINES = THE BIG ONES · CLICK ANY TAPE TO ROLL IT ON THE SET
Hypebeast's golf division and Toyota built a campaign around the pre-round ritual — the drive, the crew, the parking-lot hour before anybody tees off. It's called The Game Before the Game: a campaign film, a lookbook, and an interview about the line between skateboarding and golf. Filmed around a day of golf in Los Angeles.
THE FOURSOME:
Justin Eldridge — pro skater, podcast host, Golf With Flavor
Ali Eldridge
Jose Rojo — skate legend, Eldridge's former teammate
Russell Winfield — snowboarding pioneer
The film rolls
on the set —
hit PLAY on the
top tape.
Came up through NC Boardshop, fell in with Tiltmode Army — San Jose's fun-first crew. Started on ramps, went street. The call up to enjoi came from Marc Johnson himself.
Crew nickname: "Jose NoShow."
PHOTO SLOTS HOLDING — DROP JOSE'S FILES IN AND THEY GO LIVE
COURSE OR PARK APPROVED
RANGE BALLS OR ONE CRUISER
NEW & VINTAGE · IRL ONLY
CLUB KNOWLEDGE · COURSE KNOWLEDGE · AND A GAME. THE SHOP KNOWS THINGS.
The shop's caddy — golf brain, skate mouth. Club calls by yardage, the rules when it goes sideways, valley course intel, and the whole Rojo file.